I've really never thought so much about memes before this week, but a quick thought/question: how much does language and shared cultural references impede the spread of memes? Are memes, and their meme-ability, linguistically, culturally, and dare I say nationally bounded? Obviously not all of them (there are a lot of Pepe the Frog memes in Korean as well), but to prove my point, here are... 1) a Korean meme, 2) a Mandarin meme, and 3) a Cantonese meme. The last two come from a famous Chinese drama and a famous Hong Kong movie, respectively.
Non-Core Post #6
ReplyDeleteHey Hyejoo! Thanks for bringing this up...I had similar questions about memes across cultures, contexts, and languages. It seems like there is emerging scholarly work aiming to address some of these questions. I stumbled on the Global Meme Project a little while ago. It's headed by Sulafa Zidani (MIT professor and Annenberg grad). Essentially, it crowdsources multilinguistic memes "to look at the connection between technology, global culture, and everyday life." I've linked the project site below anyone wants to check it out or even submit a meme!
https://www.sulafazidani.com/gmp